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Jul 24
2009

Why Labels Are Still King

Posted by vanysh in Untagged 

 

 

Taken from Hypbot.com…

EXCLUSIVE: A growing number of artists and managers are challenging the importance of record labels in the new  landscape; and technology and service firms are rushing to support the trend. To find out what the indie label community thinks of this new challenge, Hypebot asked its chief advocate, Rich Bengloff, the President of the American Association Of Independent Music, for his reaction to emerging models like Polyphonic that encourage the artist to act as their own label.

RICH BENGLOFF: The definition of a label and the services they need to provide has morphed over the years, but the one constant is that for an artist to be successful they need to have support resources with experience and access. This has never been more true as it is currently, with the number of releases growing exponentially, 105,000 new full length releases in 2008, as the current glut of releases makes it harder and harder for an artist to stand out.

Bengeloff bw headshot "for an artist to reach beyond a subsistence revenue level they need to either have the support of a label or create a label team..."

There are numerous artist owned music labels, owned by people like Ani DiFranco (Righteous Babe), Burning Spear (Burning Music), Gillian Welch & David Rawlings (Acony), the Hanson Brothers (3CG), Joan Jett (Blackheart), etc., who in many cases had started their labels a long time ago for the creative independence and potential greater financial reward.

Many independent music labels have different models, some out-source their support functions while others create these support functions internally. But for an artist to reach beyond a subsistence revenue level...

they need to either have the support of a label or create a label team that can provide them with the technology, publicity, marketing and promotion, touring support, licensing contacts and many other label functions needed to reach consumers. My understanding of the Polyphonic model is that the funding they receive will allow artists to build that label team to provide the artist with skills and contacts they need to be successful.

Depending on what team the less established Polyphonic artists hire there is an element they might lose. Independent labels are often seen as brands in many genres, whether that be blues, hip hop, metal, etc. and that branding attracts fans. In addition, as to Direct to Consumer marketing and selling becomes more important, these labels have fan lists that allow them to reach genre fans without which newer less established artists must start from either  small base of fans or from scratch.

The bottom line from our perspective is that a label's support has never been more important to an artist.  As the industry transforms, the menu of services to support artists has never been broader, with labels configured to meet artists' individual needs on a bespoke basis.

 

Jul 20
2009

New iPhone App Helps You Find Weed

Posted by vanysh in Social ChangeFuture Trends

 
 

…Legally of course. The new iphone app by Ajnag.com helps people locate facilities that offer legal medical marijuana all over the US. I know what you’re thinking: But what if the state I live in doesn’t have any medical marijuana facilities? Well, the application will then locate marijuana activist groups and organizations in your area that aim to promote legalization. If you are traveling overseas, the app can also locate coffee bars and restaurants where the plant is legal.

 You can learn more about the app by watching the video below.

 You need to a flashplayer enabled browser to view this video

 
Jul 14
2009

Trent Reznor (NIN) Offers Advice For Up-And-Coming Artists

Posted by vanysh in Music MarketingFuture TrendsFuture Music

 
 
Taken from Trent Reznor's Blog...

"I posted a message on Twitter yesterday stating I thought The Beastie Boys and TopSpin Media "got it right" regarding how to sell music in this day and age. Here's a link to their store: 

http://illcommunication.beastieboys.com/buy_ic/

 

Shortly thereafter, I got some responses from people stating the usual "yeah, if you're an established artist - what if you're just trying to get heard?" argument. In an interview I did recently this topic came up and I'll reiterate what I said here.

If you are an unknown / lesser-known artist trying to get noticed / established:

* Establish your goals. What are you trying to do / accomplish? If you are looking for mainstream super-success (think Lady GaGa, Coldplay, U2, Justin Timberlake) - your best bet in my opinion is to look at major labels and prepare to share all revenue streams / creative control / music ownership. To reach that kind of critical mass these days your need old-school marketing muscle and that only comes from major labels. Good luck with that one.

If you're forging your own path, read on.

* Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.

To clarify:
Partner with a TopSpin or similar or build your own website, but what you NEED to do is this - give your music away as high-quality DRM-free MP3s. Collect people's email info in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer a variety of premium packages for sale and make them limited editions / scarce goods. Base the price and amount available on what you think you can sell. Make the packages special - make them by hand, sign them, make them unique, make them somethingYOU would want to have as a fan. Make a premium download available that includes high-resolution versions (for sale at a reasonable price) and include the download as something immediately available with any physical purchase. Sell T-shirts. Sell buttons, posters... whatever.

Don't have a TopSpin as a partner? Use Amazon for your transactions and fulfillment. [www.amazon.com]

Use TuneCore to get your music everywhere. [www.tunecore.com]

Have a realistic idea of what you can expect to make from these and budget your recording appropriately.
The point is this: music IS free whether you want to believe that or not. Every piece of music you can think of is available free right now a click away. This is a fact - it sucks as the musician BUT THAT'S THE WAY IT IS (for now). So... have the public get what they want FROM YOU instead of a torrent site and garner good will in the process (plus build your database).

The Beastie Boys' site offers everything you could possibly want in the formats you would want it in - available right from them, right now. The prices they are charging are more than you should be charging - they are established and you are not. Think this through.

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on - like a few shows, or a tour, or a new record, or a webcast, etc.

Have your MySpace page, but get a site outside MySpace - it's dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don't autoplay). Constantly update your site with content - pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any - Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

If you don't know anything about new media or how people communicate these days, none of this will work. The role of an independent musician these days requires a mastery of first hand use of these tools. If you don't get it - find someone who does to do this for you. If you are waiting around for the phone to ring or that A & R guy to show up at your gig - good luck, you're going to be waiting a while.

Hope this helps, and I'll scour responses for intelligent comments I can respond to.

TR

TopSpin Media info:
[topspinmedia.com]

** quick update:
Thanks for the insightful comments already - when I get a moment (and a reliable internet connection) I'll respond to some of your very valid points. Please keep in mind - these were just some thoughts I quickly wrote down and posted and not meant to be a complete guide by any means. I've neglected to get into publishing and some other things. I'll update pretty soon.

 

Jul 06
2009

Giving Away Free Music Can Still Get You Paid

Posted by vanysh in Music MarketingFuture TrendsFuture MusicDigital Music

 
 
 

Just ask Moby - Even though his first single "Shot in the Back of the Head" from the new album was basically being offered as a free download all over the net, it still managed to reach the top of iTunes' best selling singles list. In fact, if it weren't for Michael Jackson topping the album charts, Moby's album  "Wait For Me" would have also reached the top of the Euro charts.

 

So what does this tell us? Well for starters, it lets us know that fans will still purchase quality music regardless of whether or not it is offered for free (see In Rainbows: Radiohead). It's also just another sign of the times for the music industry in general. Music (along with all digital content) will soon be free and the sooner artists learn to embrace this trend, the better off they will be in the future.

 

For more insight on how artists can profit in the digital age, see my older posting: CD Sales in the Toilet... So How Do You Make Money?

 
 
Jul 03
2009

Music 2.0 - A Must Watch If You're In The Music Industry

Posted by vanysh in TechnologySocial MediaMusic NewsMusic MarketingFuture TrendsFuture MusicDigital Music

Gerd Leonhard Talks About The Future Of Music...

You need to a flashplayer enabled browser to view this video 

Jul 02
2009

Are You Engaging Your Fans?

Posted by vanysh in Music MarketingMusic BusinessFuture Trends

 
 
 

Thought this was a great article from hypebot talking about how important it is for artists to build business and fan relationships. It’s a bit lengthy but worth the read.

 
 
Jul 01
2009

If You Want Your Music on Pandora, You'll Need to Press CDs

Posted by vanysh in Music NewsMusic MarketingDigital Music

 
 
  

Pandora.com, the hugely popular online radio website, is now requiring any artist who wants to be included in their database, to have CDs complete with UPC codes available for sale on Amazon.com. Recently, Pandora made a deal with Amazon which would result in album cover art being made available to view for ALL artists. Before, artists could submit music to Pandora in virtually any format, and were not required to provide album artwork.

In order for artists to place CDs on Amazon for purchase, they will have to become a member of the Amazon Advantage Program, which costs about $29.99 per year. This is something that already signed and established artists won’t have to worry about because their labels usually provide these services. However, for artists just starting out and trying to gain some exposure using Pandora, it will be a more difficult process.

Pandora founder, Tim Westergren, claims that users have been complaining about broken links and missing album art. Also, he says that UPC codes are much easier to trace online, therefore making it easier for listeners to purchase music directly from Pandora’s links. Whatever the case may be, people haven’t been too happy about the recent change, and for good reason:

For one, why would Pandora (a company who claims to be very supportive of indie musicians) all of a sudden make it more difficult for these musicians to get content on their site? And two, why on earth would Pandora (a site that is based on DIGITAL CONTENT) require artists to have physical CDs on Amazon?

Even though these gripes are justified, I personally feel that this is a good thing, mostly because it forces artists to establish more of a professional online presence in digital retailers like Amazon and iTunes. Also, even though CDs are fast becoming extinct, there are still those people who insist on buying CDs and even refuse to purchase downloaded music. I’m sure you have that one cousin or co-worker who still collects CDs and even rocks the discman (no lie, I saw a dude on the train just the other day with a discman).

Whatever the case may be, the point is, we as up and coming artists need to get our shit together if we want to be recognized and compete with the “big boys.” Feel free to comment and share your thoughts on this topic. 

 

Jun 25
2009

Pimp My YouTube

Posted by vanysh in Social MediaFuture MusicDigital Music

 
 
 

If you have a YouTube account, you may want to consider upgrading it soon. YouTube will be updating their site sometime around mid July, and apparently, if users don't manually upgrade their pages to accommodate the changes, they could risk losing some of their content.

The changes  (according to YouTube) will be taking place in the next couple of weeks, and if users don't upgrade their own pages, YouTube will do so automatically. 

Some of the changes will include customizable colors, interchangable modules/boxes, page surfing w/out affecting video playback, etc. Essentially, they are making most of the old features extremely user-friendly and mostly everything on your page will be fullly customizable to your liking.

You can learn more by visiting youtube.com/blog or by watching the below video:

 

You need to a flashplayer enabled browser to view this video 

 

Jun 23
2009

Is Your Music On iTunes, Amazon, Rhapsody, Napster, etc? No? Well It Can Be

Posted by vanysh in Music MarketingDigital Music

 

 

For those who aren't aware of tunecore.com, it is essentially a digital aggregator service (online distributor) which acts as the middle man (or woman) for artists looking to get their music on all the major online retailers (iTunes, Amazon, etc).

 I won't go into a whole overview of the service (you can learn more by visiting their website), but I will say that any artist with at least 5 (good quality) songs on myspace should definitely have a tunecore account. 

It is also important to note that once your music is uploaded onto tunecore, it can take up to 4-6 weeks to show up on any of the online retailers. This is the typical turnaround time for most digital distribution services. 

If you have any questions about the service, I will do my best to answer them. But again, it is best to visit the website and do a little of your own research. 

 

Jun 23
2009

Don't Have A Website? ReverbNation & Bandzoogle Can Help You Out

Posted by vanysh in Social MediaMusic NewsMusic MarketingFuture MusicDigital Music

 

 

 

ReverbNation, one of the top social media outlets for musicians and Bandzoogle, a popular "do it yourself" website builder are teaming up to offer artists the ultimate customizable online platform to market and promote their music, videos, shows, and more. 

The site is scheduled to launch sometime in July and I urge anyone who doesn't currently have their own website to consider creating a ReverbNation account. Once the merge takes place, all of your content on ReverbNation will automatically be transfered to the custom URL you create. For information on creating a custom domain name and URL, visit godaddy.com. Unique domains will run you about $10 a pop.

 The coolest thing about this effort is that now, instead of directing people to a redundant myspace url :myspace.com/mcgrimey, you can now have your own unique domain, which always looks more professional. 

Check out an excerpt from the original hypebot article:

 "Songs, videos, shows, ticket inks and more entered on ReverbNation.com are instantly updated on the artist's site, with the Fan Reach email service, on widgets and across ReverbNation's other viral and social marketing tools. Artists will able to use their own url whenSite Builder, which is currently in private beta, goes public sometime in July at a cost of about $20 per month."

 

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